Premium Build Quality

From the hundreds of documents, articles and YouTube videos I've watched recently on the latest smartphone handsets there seems to be one phrase which is used in every review! Premium Build Quality! Most seem to come to the conclusion that although it's a great phone and maybe the best ever - they're all not quite as good as the iPhone 5! Having owned an iPhone 5 since launch day I can confirm that although it's well put together, feels good to use and probably has Premium Build Quality - they scratch and crack far too easily which to me doesn't scream quality! As soon as I got my iPhone I bought screen protectors and a plastic cover which I think completely removes the look and feel that Apple were going for! So despite this protection mine has chips in the paintwork on two edges and when scratches underneath where the cover (Belkin) has been! So is a phone with 'Premium Build Quality' a good thing - not anymore to me! If it doesn't look like it'll scratch far too easily then I think that's more important to me now!